Posted in Events, Publishing, Reading, Writing

My Talk for Sopworth Ladies’ Circle: An Author’s Journey in the 21st Century

A summary of the talk I gave to a local women’s group about being an author

Cover of Tetbury Advertiser
Unfortunately I couldn’t take any photos last night at the delightful village of Sopworth, so here’s the cover of the latest Tetbury Advertiser, which was the catalyst for this gig! (My Young By Name column gets a shout-out, bottom left.)

Last week I did something I’d never done before: entered Sopworth Village Hall! Sopworth is an idyllic little village tucked away on the edge of rural Wiltshire. A drive through its winding lanes is an estate agent’s dream. Beautiful honey-coloured Cotswold stone cottages and substantial detached houses are surrounded by flower-filled gardens, with the only background noise the sounds of nature.

I’d been invited to speak to the Sopworth Ladies’ Circle about my life as a writer because the events organiser enjoyed the regular column I write for the local monthly magazine, the Tetbury Advertiser. (Tetbury is Sopworth’s nearest town.) This magazine, run by the Tetbury Lions, does great things to unite and inform the local community. For this it was rewarded last year with the Queen’s Award for Voluntary Service. I’m proud to support its work.

The Essence of My Talk

About fifteen ladies attended, a couple of them interested in writing themselves, and they all listened attentively to my three-part talk (15 minutes per part) in which I explained:

  1. how I came to be an author
  2. why I think there’s never been a better time to be an author
  3. my ten top tips on how to become an author

I won’t say any more about the first point, because that information is elsewhere on this blog (see personal bio and career). Instead I’ll give an abridged version of what I said about the second point, and list those 10 top tips.

Why There’s Never Been a Better Time to Be An Author

The many reasons include the greater ease of writing, editing and publishing; the wider reach of books in all their forms to potential readers around the world; and the benefits authors gain from self-publishing such as greater creative control and higher potential earnings. Here are those points in a little more detail:

  1. Modern technology makes it much easier to write and edit manuscripts, whether you use bog-standard software such as Word, or invest in specialist software such as Scrivener (a fancy word-processing system developed especially for authors, complete with virtual corkboard for plotting) or Dragon (highly accurate voice recognition software that enables you to write much faster, no matter how high your typing speed).
  2. Technogical advances and trends also make it possible for authors to upload their books to publishing and distribution platforms such as Amazon, which means that authors can, from the comfort of their own homes, publish books that are almost immediately available to buy in print and in ebook form all over the world.
  3. The development of sophisticated ereaders that allow for the user to choose typeface style and size makes it possible to reach those who are “print disabled” whether through conditions such as dyslexia or bad eyesight, and those who are unable to hold printed books e.g. those whose hands are weakened by rheumatoid arthritis (e.g. me).
  4. The new era of digital audio books is increasing reach to the blind.
  5. New synchronising technology that connects ebooks with audio books, enabling you pick up on audio in the car where you left off reading your ebook at home, for example, creates more reading opportunities for readers – and therefore more readers for authors. 
  6. The easy availability of books on smartphones is opening up new markets in developing and remote countries previously unreachable by print or where print books are beyond the financial or practical reach of most people
  7. The rise of modern self-publishing as a viable alternative liberates the would-be author from dependence on previously essential third parties – agents and big publishing houses.
  8. Self-publishing allows authors to retain creative control rather than having their views overruled by publishers’ marketeers.
  9. It also allows authors to make much more money per book sold – typically 70p in the £ of the cover price for an ebook, compared to 5p for trade-published books.
  10. Reading is still a very popular hobby, with all the debates about ebooks and ereaders having fuelled new conversations about reading, rather than killing book sales.
  11. Bookshops are thriving, despite some closures, with new bookshops becoming more dynamic and exciting places to be – real community centres buzzing with events, activities and coffee shops, rather than just being places to buy books.
  12. National programmes and charities continue to promote reading as a desirable activity to the general public, e.g. World Book Day, World Book Night, Readathon.
  13. The general public are hungry to meet authors in real life, even those they’ve never heard of – hence the growing popularity of small local festivals such as the free Hawkesbury Upton Literature Festival (run by me!)
  14. There is a hugely supportive and generous community of self-published authors which anyone may join to help them take advantage of all these opportunities – the Alliance of Independent Authors (ALLi), of which I’m proud to be a part. (I’m Commissioning Editor of ALLi’s Author Advice Centre blog.)
ALLi logo
Great source of author networking opportunities – click the image for more info

Just Two Disadvantages

Of course, it’s not all good news. There are two key disadvantages:

  • as a self-published author, you assume all the responsibilities of a publishing house, including production and marketing (but don’t worry, it’s best practice to delegate to freelance experts or specialist services for aspects that you don’t have the skills to do yourself e.g. cover design – and no-one should ever attempt to do their own proofreading!)
  • with it now being so much easier to publish your own books – and it’s that fact of publishing your books that turns you from being a mere writer into an actual author – more people are doing it, which means you have much more competition in the market

10 Top Tips on Becoming an Author

If those two factors don’t deter you from entering the fray, here are my  ten top tips to help you achieve your writing ambitions.

  1. Cover of Dorothea Brande's Becoming a WriterEstablish regular writing habits, ringfencing realistic timeslots to suit your life e.g. get up earlier, go to bed later, scribble in your lunch hour.
  2. Aim to write a set number of words every day – it doesn’t have to be huge, but a single daily page will add up to a substantial novel over a year.
  3. Don’t wait for the muse to strike – just allow your brain free rein, writing whatever comes into your head or to specific prompts (e.g. imagine a back story to a newspaper article, or turn the radio on at random and write about the first thing you hear). You’ll soon realise you have got plenty of ideas and inspiration after all.
  4. Join encouraging groups such as ALLi to reassure yourself you’re not alone and to gain moral and practical support (conversely, leave any writers’ groups that bring you down).
  5. Take advantage of technology to increase your productivity – Scrivener (writing software) and Dragon (speech recognition) are excellent investments of your money and the time it takes to learn to use them well.
  6. Expect to edit – a lot. No-one writes perfect copy first time. Rough gemstones need lots of polishing to make them shine.
  7. Delegate what you can’t do yourself, including different aspects of editing.
  8. Read good advice books about writing – whichever ones resonate with you. My favourite is Dorothea Brande’s Becoming a Writer.
  9. Read widely in general – your writing will improve by osmotic or subliminal learning.
  10. Make a public commitment to your writing goals and they’ll seem much more real and worth striving for.

lit-fest-bookmark-flip-side-webinvitationto-the-hawkesbury-upton-literature-festival-low-resThanks again to Sopworth Ladies’ Circle for making me so welcome. I’m hoping they will take up the invitation I gave them to attend the next free Hawkesbury Upton Literature Festival next April!

I always enjoy the opportunity to talk to groups like this – invitations are always welcome via my contact page.

A full programme of my events may be found on my Events page

 

 

Posted in Publishing, Writing

What I Learned About Television Broadcasting from My Interview on That’s Oxfordshire TV

Photo of Mari Howard reading before an audience
My author friend Mari Howard reading her poetry at the first Hawkesbury Upton Literature Festival last year
Picture by Clint Randall http://www.pixelprphotography.co.uk

A post about my recent appearance on That’s Oxfordshire TV

Just before I went away for my summer holidays, I had the pleasure of taking part in a television chat show for a local cable TV station That’s Oxfordshire, thanks to the kind invitation of my author friend Clare Weiner, who writes as Mari Howard.

I’ve known Clare/Mari for several years, we read and enjoy each other’s books, and she’s been a staunch supporter of the Hawkesbury Upton Literature Festival, where she’s spoken on panels and read from her novels and her poetry. We were therefore able to talk on the same wavelength (if you’ll excuse the broadcasting pun) when interviewed by presenter Eve Ahmed.

Continue reading “What I Learned About Television Broadcasting from My Interview on That’s Oxfordshire TV”

Posted in Publishing, Travel, Writing

A Visit to St Bride’s Church, Fleet Street

A report on my recent visit to St Bride’s Church in London
(unfortunately without a camera)

Photo of St Bride's spire
The famous “wedding cake” spire of St Bride’s Church, Fleet street (Photo by MykReeves at English Language Wikipedia)

I have a longstanding policy of whenever I’m going somewhere far from home on business, I try to squeeze in a touristy trip before or after the meeting. Continue reading “A Visit to St Bride’s Church, Fleet Street”

Posted in Publishing, Writing

My 20 Top Tips on Self-Publishing at Winchester Writers’ Festival

Yesterday I was glad to have the excuse to return to the University of Winchester. After my guest lecture about self-publishing there in January, I was invited to give a quick-fire talk on the same subject as part of its prestigious Winchester Writers’ Festival. I was also available to offer one-to-one advice to delegates afterwards – a great opportunity to get know and help aspiring writers in different genres.

For my lecture, I rattled off 20 Top Tips about how to self-publish to a professional standard. To save delegates having to write them down, so they could listen instead, I promised I’d share the points on my author website here today, so here goes. I’ll be adding a further report about the Writers’ Festival later this week, once I’ve unpacked my notes and caught up on my sleep!

Debbie Young giving a talk in a lecture room
Thanks to Lorna Fergusson for snapping me in action here – I returned the favour at one of her talks later in the day

20 Top Tips for Aspiring Self-Publishers

  1. Recognise the status of self-publishing. It has had a long and respectable heritage ever since Caxton’s day, with the likes of Mark Twain, Charles Dickens and Virginia Woolf all publishing their own work at some point. You’re in good company! In any case, readers don’t care who your publisher is, as long as you’ve written a good book!
  2. Decide your goals before you begin – and then plan your self-publishing journey accordingly. What do you want to get out of it? posterity, a family heirloom, a useful “business card” in book form to help with your career, profit, or just a bit of fun? Then do it your way! You’re the boss!
  3. First, write your book! Yes, it’s fine and advisable to start planning how you’re going to market your book once you’ve published it, but always keep your writing front of mind, and protect your writing time. Without decent writing, and without finished manuscripts, the rest of the process counts for nothing.
  4. Test-drive your manuscript with beta readers. This is a great way to get constructive feedback, for free, before you start paying out for editors and production. In case you’re not familiar with this term or process, I’ve given links at the end of this article for a couple of posts on the subject that you’ll find helpful.
  5. Understand the different types of editing and identify which you need: structural, line editing, copy editing and proofreading. Find a good editor via the Alliance of Independent Authors’ partner members, or via the Society of Editors and Proofreaders. (This is a UK organisation, and you’ll be able to use their services wherever you live, but if you’re writing in non-British English, you should check out the equivalent organisation for your own region.)
  6. Be aware of the formatting differences required for print and ebooks. In summary, print books are formatted similar to Word documents, but ebooks are completely different, with flexible margins, no page breaks, and no fancy characters. You can learn to format yourself, but if subcontracting, shop around for best prices and services, get references from satisfied customers, and make sure you know what you’re committing yourself too.
  7. Name that book! Choose your title carefully, to be suitable for its genre, memorable, easy to spell and original (search Google and Amazon to make sure there aren’t dozens of books out there to play “snap” with). If it’s non-fiction, incorporate the most likely keywords and use a subtitle to give your more scope. Be ready to ditch your working title if need be.
  8. Respect the specialism of book cover design. Use a specialist to devise your cover, someone who understands book  cover conventions and essential such as being effective at thumbnail size in online retail platforms. Keep an open mind about changing your book covers as you go along to keep it looking in keeping with other books in its genre as fashions change. Even if you start out with a free cover, for budgetary reasons, consider reinvest your royalties in a more effective and professional cover later on.
  9. Write the blurb to lure in readers who will love your book. The first thing readers look at in bookshops after the cover is the blurb on the back – “the 100 hardest words you’ll ever write”, according to Ben Cameron, Director of Cameron PR. They should prepare your readers’ expectations precisely for the content of your book – and reel them in to buy it!
  10. Know your limits. For points 5-9 above, be realistic about what you can and can’t do. Treat your self-publishing like you would a domestic DIY project. Would you really install a new bathroom without having any plumbing skills? Nope, it would be a false economy – the kind that makes Kevin McCloud raise his eyebrows every time a “Grand Designs” couple declare they’ll lay their own bricks/install their own fireplace/fit their own electrics to keep costs down of their house restoration. If you can’t supply a professional finish yourself, call in the professionals.
  11. Make sure your book passes the identity parade. In a line-up of books, make sure yours isn’t the one that screams “I’m self-published” in an identity parade. A growing number of self-published books are published to traditional, big publishing house standards – make sure yours is too.
  12. Press the “publish” button at the right time. My friend and mentor Orna Ross, founder of the Alliance of Independent Authors, always says that many authors publish too soon, because it’s so easy to, using digital and print-on-demand technology. Only publish your book when you’re sure it is the best it can possibly be – and then stop tinkering with it. If you need to keep changing it, maybe you published too soon?
  13. Write another book. That’s the best piece of marketing advice an author can get – write another, and another, and another… The most books you have out there, the more visible your work will be. And if readers enjoy your first book, they’ll be ripe to be sold another. Better still, write a series – get them hooked on book 1 (at a specially low price, if you like), and watch the sequel sales grow.
  14. Ring the changes. Although you shouldn’t keep messing about with the content of the book after publication, do play around with the keywords and categories in online retail listings till you find the right ones that help you shift the most sales. As with cover designs, the metadata needs will change with fashion over time, too, so keep an eye on them.
  15. Spread your risk of success online. Don’t put all your eggs in one retail basket. Don’t focus solely on ebook or only on print – you’ll sell more books overall if you have both. Equally, put them into all the main retail outlets online – Nook, Kobo, iBooks, etc, rather than just Amazon. Although early adopters often went with only Amazon, the others are fast seizing market share, so don’t miss out.
  16. Cover of "Sell Your Books!"Market yourself, not just your book. Marketing is a huge topic that falls outside the scope of this talk, and for more on that score, read my handbook, Sell Your Books! – but apart from point 13 above, the key take-away point about marketing that I’d like to share is that when planning your marketing, include your own back story. Too many authors don’t realise that their own lives and personalities are part of their pitch – readers love to hear about authors, especially in the modern digital age, so don’t be shy! Otherwise when it comes to marketing, stick with what you’re comfortable with, and don’t try to do too much at once, or you’ll quickly get overwhelmed.
  17. Cover of "Opening Up To Indie Authors"Respect the real estate of bookshops and libraries. Contrary to rumour, bricks-and-mortar bookshops are happy to stock self-published books, provided they’re of professional standard and you can convince the bookseller that you’ll drive sales through their store (for libraries, drive loans). Think of their shelves as rental accommodation – each book needs to pay its rent by being sold on a regular basis. For more advice about how to sell your books through bookshops, read the guide I co-authored for ALLi, Opening Up To Indie Authors.
  18. Set up your own shop window online i.e. create an author website. This should be the hub of all your marketing, and the authoritative guide to your authorly pursuits. This needn’t cost the earth – a great entry point is to use the free WordPress.com software (I use it for mine) – you only start paying if you want to add extras such as a URL without the .wordpress.com suffix (which I do).
  19. A writer’s website is never done! Unlike your published books, the development of a website has not deadline, nor should it. Instead, it should evolve as your writing career evolves. Build followers with an e-newsletter sign-up form, consider a blog to keep it current and lively, and keep it up to date with your book news. It’s great for fine-tuning your voice and building your writing confidence and fluency too.
  20. Associate with other successful self-published authors. Success breeds success, and the community of indie authors is extremely generous, readily sharing best practice and advice. The best way to run with the pack and to learn by osmosis is to join the Alliance of Independent Authors, whose author advice blog I edit, and which, not surprisingly, I heartily endorse! It brings together the most professional, cutting-edge self-publishers around, as well as welcoming those still starting out on their writing journey. More about how to do that here: www.allianceindependentauthors.org.

Last but not least, here’s a bonus point #21 – CELEBRATE! Be proud of your achievements as a self-published author, you’ve done what many only talk of doing but never achieve. You are right to be excited about your future, so stay optimistic, open-minded and opportunistic, and enjoy this heady ride.

Poster for Virginia Woold exhibitionIf you enjoyed this post, you might also like to read:

For more information about Winchester Writers’ Festival, here’s their website: www.writersfestival.co.uk.

For more information about joining the Alliance of Independent Authors, visit our membership website

Posted in Events, Publishing, Writing

My Interview on the Prestigious Creative Penn Website

A new post about my appearance on Joanna Penn’s Creative Penn website/podcast/videocast

Headshot of Joanna Penn
Joanna Penn, authorpreneur

Not 15 minutes of fame, but 45 minutes for me today, as my recent interview with the author and entrepreneur Joanna Penn goes live on her fabulous Creative Penn website.

Joanna invited me to appear on her prestigious online show to talk about the work I do with the Alliance of Independent Authors, the not-for-profit global organisation of whose advice blog I’m Commissioning Editor, and for who last year I co-authored an important book facilitating better relationships between self-published authors and the book trade: Opening Up To Indie Authors. We’re both members of ALLi and our paths often cross at events and online in the world of self-publishing.

Cover of Opening Up To Indie Authors
My latest book, co-authored with Dan Holloway, explains more about the book trade

Joanna, who was an early adopter and trailblazer of self-publishing in its modern form, is a seasoned podcaster, with a back catalogue of over 200 podcasts available on her website, but for me this was a first.

Although I really enjoyed chatting with Joanna online, I was nervous of how the final podcast would turn out, knowing it was going to run as both an audio and a video broadcast. This is not least because I am never entirely on top of the technology with my computer, hence the slightly ghostly look to me in the video, while Joanna is wreathed in a much healthier golden glow!

However, I’m really pleased with the result – and astonished at how much information we fitted in to the session, which seemed to fly by on the day. Big thanks to Joanna for her time and attention, and for this opportunity to share ALLi’s messages and my own thoughts on her prestigious platform.

VIDEO LINK
To watch the video on YouTube, click here:
https://www.youtube.com/watch?v=6xofWBleDf4

PODCAST LINK
To read a summary of the key points and listen to the audio podcast, click here:
http://www.thecreativepenn.com/2015/02/26/bookstores-debbie-young/

MORE ABOUT JOANNA PENN
If you’re an aspiring authorpreneur in search of a great role model, follow Joanna’s blog and read her non-fiction books here:
www.thecreativepenn.com
If you love to read supernatural thrillers, check out her fiction site here:
www.jfpenn.com