A new post about my appearance on Joanna Penn’s Creative Penn website/podcast/videocast
Not 15 minutes of fame, but 45 minutes for me today, as my recent interview with the author and entrepreneur Joanna Penn goes live on her fabulous Creative Penn website.
Joanna invited me to appear on her prestigious online show to talk about the work I do with the Alliance of Independent Authors, the not-for-profit global organisation of whose advice blog I’m Commissioning Editor, and for who last year I co-authored an important book facilitating better relationships between self-published authors and the book trade: Opening Up To Indie Authors. We’re both members of ALLi and our paths often cross at events and online in the world of self-publishing.
Joanna, who was an early adopter and trailblazer of self-publishing in its modern form, is a seasoned podcaster, with a back catalogue of over 200 podcasts available on her website, but for me this was a first.
Although I really enjoyed chatting with Joanna online, I was nervous of how the final podcast would turn out, knowing it was going to run as both an audio and a video broadcast. This is not least because I am never entirely on top of the technology with my computer, hence the slightly ghostly look to me in the video, while Joanna is wreathed in a much healthier golden glow!
However, I’m really pleased with the result – and astonished at how much information we fitted in to the session, which seemed to fly by on the day. Big thanks to Joanna for her time and attention, and for this opportunity to share ALLi’s messages and my own thoughts on her prestigious platform.
MORE ABOUT JOANNA PENN
If you’re an aspiring authorpreneur in search of a great role model, follow Joanna’s blog and read her non-fiction books here: www.thecreativepenn.com If you love to read supernatural thrillers, check out her fiction site here: www.jfpenn.com
Having just written my June column for the Tetbury Advertiser, I’ve just realised that I hadn’t yet posted up on my blog my column for last month. So here it is, for the record – and apologies to regular readers for any repetition, as I’ve covered some of the same ground in previous posts. More new stuff coming soon!
I welcome the arrival of May with a sigh of relief, as it heralds the completion of project that has preoccupied me since November: the launch of a new book, which I’ve co-authored with the writer and poet Dan Holloway. It’s called Opening Up To Indie Authors, and its purpose is to build better relationships between self-published authors and the traditional book trade.
Tetbury’s own book trade, in the shape of Yellow-Lighted Bookshop proprietor Hereward Corbett, gets an honorary mention in the book, whose launch has taken me far beyond Tetbury. At the start of the school holidays, we pointed our camper van east, as I’d been invited to speak at the Cambridge Literary Festival. The venue for my talk was the exotically-named Divinity Lightfoot room in St John’s College. I thought Divinity Lightfoot would make a great name for a Bond girl, so I was slightly disappointed to discover it’s actually just the name of a lecture room in the College’s School of Divinity.
Two days later, I was taking the stage at the London Book Fair, officially launching the book, along with Dan and our editor Orna Ross, founder of the Alliance of Independent Authors. (I’m Commissioning Editor of that organisation’s blog.) I admit it was a very small stage – more of a window-box, as one reporter put it – but it was exciting all the same. The huge scale of the Fair made me wonder afresh how any bookstore proprietor chooses which books to stock. I also admire Hereward Corbett’s knack for so often bringing to give talks in Tetbury authors who are on the cusp of becoming bestsellers or have just had their book chosen as BBC Radio 4’s Book of the Week.
Back to More Books
Then it was back home to collect a big box of books from the library. Just what our house needs, more books… Fortunately for the state of my overcrowded bookshelves, these books will soon be on their way out again, destined to be thrust into the hands of random strangers.
Well, not quite random strangers – but, as part of the World Book Night initiative, I’ll be giving them to adults who don’t normally read books, to encourage them to enjoy reading. It’s a bit like the World Book Day event for children, but for grown-ups. World Book Night kicked off in 2011, and, to my delight, I’ve been a designated book giver every year. Being able to give away free books, paid for by The Reading Agency, makes you feel like Father Christmas, and recipients are always grateful , especially when they realise there’s no catch. To volunteer for next year’s event, visit http://www.worldbooknight.org.
On the Run from Books
After that, I’ll be moving on to a much less bookish project: rounding up runners for the next HU5K Run. This takes place on Saturday 14th June on a mostly flat stretch of the Cotswold Way, starting and finishing at Hawkesbury Upton. If you’re interested in taking part, you’ll find full details on the website: www.hu5k.org. Funnily enough, I’ve got quite a few books about running …
An overview of my talk about self-publishing, given on behalf of the Alliance of Independent Authors, at last week’s Cambridge Literary Festival.
Last Sunday I had the honour of representing the Alliance of Independent Authors (ALLi) as a speaker at the Cambridge Literature Festival, the new name for the Cambridge WordFest.
It was the first time I’d taken the stage at a major literary festival, my presence last autumn at the Cheltenham Literature Festival being over the airwaves from the Green Room via BBC Radio Gloucestershire, rather than before a studio audience.
It was heartening to have this opportunity to spread the word about the virtues and benefits of self-publishing at a major literary festival in one of the nation’s foremost university cities. It was also timely, as two days later I was due to launch at the London Book Fair a new book I’d co-authored with Dan Holloway, Opening Up To Indie Authors, which includes guidance on how self-published authors may work more effectively with literary festival organisers. I applaud the organisers of the Cambridge Literary Festival for their inclusive thinking, and I very much hope that this will be the first of many such events far and wide.
Behind the Scenes in the Green Room
Waiting in the Cambridge Festival Green Room, it was exciting to see prominent members of the modern publishing scene dip in and out between talks. I shared a coffee table with Dame Jacqueline Wilson, former Children’s Laureate, and remarked to the Astronomer Royal, Sir Martin Rees, that I would that evening be having tea with my cousin Dr Frances Willmoth, the author of an important book about the first Astronomer Royal. That made me feel more intelligent by association, at least!
Strange too, though, to realise what a small world publishing is. The first person I bumped into was a publicist who I knew from my time working for the children’s reading charity Read for Good. I also sat opposite children’s author Jamila Gavin, who lives and works a few miles up the road from my home on the other side of the country.
I was to do a double-act with editorial consultant Rebecca Swift, founder of The Literary Consultancy. Together we were to describe the current state of the publishing industry, including both traditional publishing routes and the newer self-publishing model. Rebecca appeared to know everybody in the Green Room, kindly introducing me to many of her friends, including Melissa Benn, daughter of the late, legendary Tony Benn MP. Melissa had just interviewed another notable politician, Alan Johnson MP, on stage. Melissa decided to join the audience of our talk, as Rebecca had been at hers. It’s a perk of being a speaker that you’re allowed to attend a number of other talks while you’re there, free of charge.
The Splendid Setting for our Talk
We headed off to the place designated for our talk, led by one of the many amiable and efficient stewards. Our venue: a historic and inspiring room with the wonderful name of Divinity Lightfoot. I thought this would make a great name for a character in a detective novel or a Bond Movie, but it turned out to be an elegant, airy room flooded with natural light in the Divinity School of St John’s College, Cambridge. The golden fleur-de-lys that dappled the walls were all hand-painted, the steward assured me.
We kicked off with a straw poll of our standing-room-only audience to help us pitch our talk. We asked who was trade published, who had self-published, and who was happy with their lot. About half a dozen hands went up for each of the first two questions, and none for the third. It was going to be interesting.
Sharing Our Advice About Publishing Routes
Becky kicked off the presentation, drawing on her background as an editor with Virago to create a vivid picture of how publishers and agents handle submissions. She knew how hard it was for a new author’s work to progress beyond the slush pile, and this led to her setting up her company, The Literary Consultancy, offering editorial advice to authors before they launch their manuscripts to publishers and agents.
When Becky founded TLC, self-publishing in its modern form was not an option, but as more aspiring authors learn of its potential, more are considering that route. I explained what modern self-publishing means and outlined the many opportunities it offers for commercial and critical success. I also dispelled myths and outmoded ideas about self-publishing, and I spelled out the difference between professional self-publishing, where the author assumes the role and responsibliities of the publisher, and the old-fashioned “vanity press”, in which a printing company converts a manuscript without criticism, guidance or quality control, into a printed book.
The Elephant in the Self-Publishing Room
Though one might have expected Becky and I to diverge, as so many of her clients have found success via traditional trade publishing deals, we actually concurred in many ways. I addressed head on the elephant in the room that some self-publishing advocates ignore: the importance of quality control. Many bad self-published books abound because it’s so easy for authors to click the “publish” button without proper proofreading, editing or formatting – but I endorsed Becky’s call for authors to polish their manuscripts to the highest degree before launching them on the world. Her services would be as valuable to self-published authors as to those seeking the traditional route.
The flurry of eager questions at the end of the session suggested that Becky and I had restored the faith and enthusiasm of the audience to persevere with their publishing projects, whichever route to publication they chose. The range of the audience members’ writing projects was fascinating and original, from an autobiography that required a soundtrack to the invention of new genres. Anyone for a crossover of a political satire with fantasy? Sounds good to me!
After Our Talk Was Over
Many guests stayed long after our talk was over to ask further questions and to pick up our business cards so that they could follow us up later. When I walked up and down the empty rows to gather any remaining TLC or ALLi leaflets that the stewards had kindly put on chairs, I was pleased to discover only two remained, demonstrating the audience’s serious interest in our services.
Several of the stewards attended our talk, lingering after the paying guests had gone to talk about their own publishing ambitions. I suspect most of these stewards are volunteers, taking part simply for the love of books, so it was a real pleasure to be able to help them, after they’d spent days taking such good care of festival speakers and guests like us.
I had only one regret: that I’d brought only one copy of my book promotion handbook, Sell Your Books!, for reference, instead of bringing more to sell. But I was delighted when Melissa Benn snapped up that copy.
I also went away with a new book myself, a beautiful hardback of the novel Dory’s Avengers by Alison Jack, a Cambridge-based author and editor whom I’d previously befriended on Twitter. She’d kindly brought me her book as a gift. She also obligingly took the photo shown here of Becky and me after our talk. Two days later, our paths were to cross again at the London Book Fair – but I’ll return to that in another post.
To share this interesting inside information about what it’s like to be a guest speaker at a literary festival, here’s a handy tweet: “Behind the scenes at a literary festival with @TLCUK & @IndieAuthorALLi at @CamLitFest: http://wp.me/pYPVV-2Tl via @DebbieYoungBN”
(A new post about author events, including two of my own coming up in Cambridge and London)
As an author who daily spends hours in front of a computer, I’m a great advocate for getting out and about to meet “real” people, even though I have many online friends too.
I also enjoy supporting other authors’ events, as no matter how many I attend, each one is different and inspiring in its own way.
Last night’s talk by novelist Sandy Osborne was no exception, when she came to my village to talk to the local WI (Women’s Institute) about how she wrote and self-published, via SilverWood Books, her debut novel Girl Cop.
If You Want Something Done, Ask A Busy Person
I’ve known Sandy for a couple of years, having been introduced by SilverWood Books, who also commissioned my book promotion handbookSell Your Books! I helped Sandy set up her website ready for the launch of Girl Cop, and it’s been a pleasure to follow her emerging career as an author.
And very busy it is too. While holding down a full-time job in the police force, she’s written a super romantic comedy novel and has two more in the pipeline. She also somehow squeezes in to her timetable a series of author talks at leading bookshops, special interest groups and literature festivals. (Her recent event at the Bath Literature Festival was a sell-out.) Anyone who claims they have no time to write needs to hear one of Sandy’s talks to convince them that if they have the will, they can find the time.
Now It’s My Turn on Stage
But so much for relaxing and enjoying other authors’ talks. Looming up next week are two author events of my own:
running a “Masterclass” (crikey!) with Rebecca Swift of The Literary Consultancy at the Cambridge Literature Festival on Sunday, talking about the changing nature of publishing in the 21st century (more details and ticket booking here)
attending the London Book Fair, at which I’ll be helping launch Opening Up To Indie Authors, a new book that I’ve co-authored for the Alliance of Independent Authors as part of their Open Up To Indies campaign (you can preview the book here on the Kobo site)
I will happily talk about writing and self-publishing till the cows come home, and having spent decades working in public relations, and being the youngest child in my family, I’m comfortable in front of an audience. For me, the most worrying parts of the process are getting to the venue on time (assuming I can find it), and what to wear.
Dressing the Part
The good news is that I’ve already cracked the last of these points. On Saturday I snapped up in John Lewis a new dress that seemed singularly appropriate: a loose, 20s style viscose dress with a cheerful print of retro telephones. It could have come straight out of Virginia Woolf’s wardrobe.
This pattern boded well: after all, my events are all about making connections and communicating with others. When I looked at the label, to check whether the dress was dark blue or black, as it was hard to tell in the windowless store, I discovered that the colour was “ink”. What better omen could there be for an author?
Or so I thought, until I tweeted this detail that evening, with typical Twitter-induced confidence that the world was breathlessly awaiting news of my new frock:
“The label on the dress I just bought to wear for my book launch at London Book Fair says its colour is “ink” #appropriate #LBF14″
A speedy response pinged back across the ether from my wry Welsh author friend Andrew Peters (@andynpeters):
And there was I thinking that as an old PR pro, I wouldn’t miss a trick. But an invisible dress – how brilliant is that? I may have foregone this opportunity to make the headlines, but if any authors out there would like to pick up Andy’s suggestion, I’m sure he’d be the first to approve.