Posted in Self-publishing, Writing

My Talk at the Cambridge Literary Festival

An overview of my talk about self-publishing, given on behalf of the Alliance of Independent Authors, at last week’s Cambridge Literary Festival.

Cover of "Opening Up To Indie Authors"
My talk anticipated the launch of this groundbreaking book the following week

Last Sunday I had the honour of representing the Alliance of Independent Authors (ALLi) as a speaker at the Cambridge Literature Festival, the new name for the Cambridge WordFest.

It was the first time I’d taken the stage at a major literary festival, my presence last autumn at the Cheltenham Literature Festival being over the airwaves from the Green Room via BBC Radio Gloucestershire, rather than before a studio audience.

It was heartening to have this opportunity to spread the word about the virtues and benefits of self-publishing at a major literary festival in one of the nation’s foremost university cities. It was also timely, as two days later I was due to launch at the London Book Fair a new book I’d co-authored with Dan Holloway, Opening Up To Indie Authors, which includes guidance on how self-published authors may work more effectively with literary festival organisers. I applaud the organisers of the Cambridge Literary Festival for their inclusive thinking, and I very much hope that this will be the first of many such events far and wide.

Behind the Scenes in the Green Room

Waiting in the Cambridge Festival Green Room, it was exciting to see prominent members of the modern publishing scene dip in and out between talks. I shared a coffee table with Dame Jacqueline Wilson, former Children’s Laureate, and remarked to the Astronomer Royal, Sir Martin Rees, that I would that evening be having tea with my cousin Dr Frances Willmoth, the author of an important book about the first Astronomer Royal. That made me feel more intelligent by association, at least!

Strange too, though, to realise what a small world publishing is. The first person I bumped into was a publicist who I knew from my time working for the children’s reading charity Read for Good. I also sat opposite children’s author Jamila Gavin, who lives and works a few miles up the road from my home on the other side of the country.

I was to do a double-act with editorial consultant Rebecca Swift, founder of The Literary Consultancy. Together we were to describe the current state of the publishing industry, including both traditional publishing routes and the newer self-publishing model. Rebecca appeared to know everybody in the Green Room, kindly introducing me to many of her friends, including Melissa Benn, daughter of the late, legendary Tony Benn MP. Melissa had just interviewed another notable politician, Alan Johnson MP, on stage. Melissa decided to join the audience of our talk, as Rebecca had been at hers. It’s a perk of being a speaker that you’re allowed to attend a number of other talks while you’re there, free of charge.

The Splendid Setting for our Talk

Interior of the Divinity Lightfoot room
Divinity Lightfoot – the name of a room, not a Bond girl

We headed off to the place designated for our talk, led by one of the many amiable and efficient stewards. Our venue: a historic and inspiring room with the wonderful name of Divinity Lightfoot. I thought this would make a great name for a character in a detective novel or a Bond Movie, but it turned out to be an elegant, airy room flooded with natural light in the Divinity School of St John’s College, Cambridge. The golden fleur-de-lys that dappled the walls were all hand-painted, the steward assured me.

We kicked off with a straw poll of our standing-room-only audience to help us pitch our talk. We asked who was trade published, who had self-published, and who was happy with their lot. About half a dozen hands went up for each of the first two questions, and none for the third. It was going to be interesting.

Sharing Our Advice About Publishing Routes

Becky kicked off the presentation, drawing on her background as an editor with Virago to create a vivid picture of how publishers and agents handle submissions. She knew how hard it was for a new author’s work to progress beyond the slush pile, and this led to her setting up her company, The Literary Consultancy, offering editorial advice to authors before they launch their manuscripts to publishers and agents.

When Becky founded TLC, self-publishing in its modern form was not an option, but as more aspiring authors learn of its potential, more are considering that route. I explained what modern self-publishing means and outlined the many opportunities it offers for commercial and critical success. I also dispelled myths and outmoded ideas about self-publishing, and I spelled out the difference between professional self-publishing, where the author assumes the role and responsibliities of the publisher, and the old-fashioned “vanity press”, in which a printing company converts a manuscript without criticism, guidance or quality control, into a printed book.

The Elephant in the Self-Publishing Room

Though one might have expected Becky and I to diverge, as so many of her clients have found success via traditional trade publishing deals, we actually concurred in many ways. I addressed head on the elephant in the room that some self-publishing advocates ignore: the importance of quality control. Many bad self-published books abound because it’s so easy for authors to click the “publish” button without proper proofreading, editing or formatting – but I endorsed Becky’s call for authors to polish their manuscripts to the highest degree before launching them on the world. Her services would be as valuable to self-published authors as to those seeking the traditional route.

The flurry of eager questions at the end of the session suggested that Becky and I had restored the faith and enthusiasm of the audience to persevere with their publishing projects, whichever route to publication they chose. The range of the audience members’ writing projects was fascinating and original, from an autobiography that required a soundtrack to the invention of new genres. Anyone for a crossover of a political satire with fantasy? Sounds good to me!

After Our Talk Was Over

Debbie Young and Rebecca Swift in Divinity Lightfoot
Debbie Young (left) with Rebecca Swift, after the talk was over

Many guests stayed long after our talk was over to ask further questions and to pick up our business cards so that they could follow us up later. When I walked up and down the empty rows to gather any remaining TLC or ALLi leaflets that the stewards had kindly put on chairs, I was pleased to discover only two remained, demonstrating the audience’s serious interest in our services.

Several of the stewards attended our talk, lingering after the paying guests had gone to talk about their own publishing ambitions. I suspect most of these stewards are volunteers, taking part simply for the love of books, so it was a real pleasure to be able to help them, after they’d spent days taking such good care of festival speakers and guests like us.

I had only one regret: that I’d brought only one copy of my book promotion handbook, Sell Your Books!, for reference, instead of bringing more to sell. But I was delighted when Melissa Benn snapped up that copy.

I also went away with a new book myself, a beautiful hardback of the novel Dory’s Avengers by Alison Jack, a Cambridge-based author and editor whom I’d previously befriended on Twitter. She’d kindly brought me her book as a gift. She also obligingly took the photo shown here of Becky and me after our talk. Two days later, our paths were to cross again at the London Book Fair – but I’ll return to that in another post.

To share this interesting inside information about what it’s like to be a guest speaker at a literary festival, here’s a handy tweet:
“Behind the scenes at a literary festival with @TLCUK & @IndieAuthorALLi at @CamLitFest: via @DebbieYoungBN”

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Walking on Air at the Cheltenham Literature Festival


Posted in Writing

The Eventful Lives of Authors

Debbie Young and Sandy Osborne with a copy of "Sell Your Books!"
Me with Sandy Osborne at the launch of “Sell Your Books!”

(A new post about author events, including two of my own coming up in Cambridge and London)

As an author who daily spends hours in front of a computer, I’m a great advocate for getting out and about to meet “real” people, even though I have many online friends too.

I also enjoy supporting other authors’ events, as no matter how many I attend, each one is different and inspiring in its own way.

Last night’s talk by novelist Sandy Osborne was no exception, when she came to my village to talk to the local WI (Women’s Institute) about how she wrote and self-published, via SilverWood Books, her debut novel Girl Cop.

If You Want Something Done, Ask A Busy Person

Sandy Osborne outside Waterstones in Bath
Sandy Osborne with her pre-launch window display in Waterstones’ Bath branch

I’ve known Sandy for a couple of years, having been introduced by SilverWood Books, who also commissioned my book promotion handbook Sell Your Books! I helped Sandy set up her website ready for the launch of Girl Cop, and it’s been a pleasure to follow her emerging career as an author.

And very busy it is too. While holding down a full-time job in the police force, she’s written a super romantic comedy novel and has two more in the pipeline. She also somehow squeezes in to her timetable a series of author talks at leading bookshops, special interest groups and literature festivals. (Her recent event at the Bath Literature Festival was a sell-out.) Anyone who claims they have no time to write needs to hear one of Sandy’s talks to convince them that if they have the will, they can find the time.

Now It’s My Turn on Stage

But so much for relaxing and enjoying other authors’ talks. Looming up next week are two author events of my own:

  • Cover of "Opening Up To Indie Authors"
    To be launched at the London Book Fair on the Kobo stand next week (Tuesday, 2pm)

    running a “Masterclass” (crikey!) with Rebecca Swift of The Literary Consultancy at the Cambridge Literature Festival on Sunday, talking about the changing nature of publishing in the 21st century (more details and ticket booking here)

  • attending the London Book Fair, at which I’ll be helping launch Opening Up To Indie Authors, a new book that I’ve co-authored for the Alliance of Independent Authors as part of their Open Up To Indies campaign (you can preview the book here on the Kobo site)

I will happily talk about writing and self-publishing till the cows come home, and having spent decades working in public relations, and being the youngest child in my family, I’m comfortable in front of an audience. For me, the most worrying parts of the process are getting to the venue on time (assuming I can find it), and what to wear.

Dressing the Part

The good news is that I’ve already cracked  the last of these points. On Saturday I snapped up in John Lewis a new dress that seemed singularly appropriate: a loose, 20s style viscose dress with a cheerful print of retro telephones. It could have come straight out of Virginia Woolf’s wardrobe.

This pattern boded well: after all, my events are all about making connections and communicating with others. When I looked at the label, to check whether the dress was dark blue or black, as it was hard to tell in the windowless store, I discovered that the colour was “ink”. What better omen could there be for an author?

Or so I thought, until I tweeted this detail that evening, with typical Twitter-induced confidence that the world was breathlessly awaiting news of my new frock:

“The label on the dress I just bought to wear for my book launch at London Book Fair says its colour is “ink” #appropriate #LBF14″

A speedy response pinged back across the ether from my wry Welsh author friend Andrew Peters (@andynpeters):

@DebbieYoungBN Blue, black, blue-black, red, green or invisible?”

And there was I thinking that as an old PR pro, I wouldn’t miss a trick. But an invisible dress – how brilliant is that? I may have foregone this opportunity to make the headlines, but if any authors out there would like to pick up Andy’s suggestion, I’m sure he’d be the first to approve.

Sample of fabric of my new dress, showing telephone print





Posted in Reading, Writing

Walking on Air at the Cheltenham Literature Festival

BBC Radio Gloucestershire panel guests with DJ
Me, DJ Chris Baxter, Katie Fforde & Simon Sheridan (Photo by Jo Durrant)

By popular request, I’m posting up a link here so that my friends around the world can hear me taking part in a live BBC radio broadcast at Cheltenham Literature Festival on Wednesday 9th October.

(Reproduced here by kind permission of BBC Radio Gloucestershire)

How did my radio appearance come about? I hear you ask. Well, my friend Tanith Harding, founder of Build A Book, put me forward as a panel member for an hour-long current affairs discussion feature on BBC Radio Gloucestershire’s Chris Baxter Show. I’d met Tanith through my work at Read for Good, and we share a passion for encouraging children to love reading.

The  show was to be broadcast live from the Cheltenham Literature Festival – the world’s biggest event of its kind. BBC Radio Gloucestershire had arranged to broadcast from the Writers’ Room in the Town Hall, sanctuary for the many special guests who appear as part of the Festival. Two other local writers were taking part – the highly successful romantic novelist Katie Fforde, currently President of the Romantic Novelists’ Association, and popular culture writer Simon Sheridan.

Having assembled in one of the conference rooms, the three of us were ushered by a member of the programme’s production team into a corner of the Writer’s Room. We were tucked behind the bar, out of sight of the authors as they strode in, rattlingcoffee cups and booming out greetings to each other, until they spotted our headphone-wearing, microphone-toting host, DJ Chris Baxter, in full flow.

5, 4, 3, 2…

Another treat at Cheltenham: meeting Sir Tony Robinson, patron of Read for Good (Photo by Clint Randall)
Another Cheltenham treat: meeting Sir Tony Robinson, patron of Read for Good (Photo by Clint Randall)

The hour went quickly as Chris skilfully directed us through a host of literary topics, from child literacy to e-books to self-publishing trends. The debate was lively but always courteous and certainly stimulating.

The hour also included the odd musical interlude and news report, plus a surreal “badger break”, reporting on the county-wide badger cull under way that day in a dubious attempt to contain the spread of bovine TB. These items are not included in the WAV file above.

Talking very fast, I was able to fly the flag for many causes dear to my heart, including the charity Read for Good, home to Readathon and ReadWell; the JDRF, which funds research into a cure for Type 1 Diabetes, and the professional reputation of the self-published author, with reference to the Alliance of Independent Authors. I even managed to get a couple of name-checks for my book promotion handbook, Sell Your Books!

At the end, Chris Baxter invited me to come back another time, to discuss diabetes, and I’m hopeful that he’ll be interested in continuing the discussion about self-publishing and Read for Good too.

And We’re Clear…

Debbie Young in conversation with Sarah McIntyre, Philip Reeve and Nick Sharratt
Still talking non-stop the following Friday night at the Read for Good party, with authors Sarah McIntyre, Philip Reeve and Nick Sharratt (Photo by Clint Randall)

Still deep in conversation with the lovely Katie Fforde even after the show was over, I left the Writers’ Room walking on air (ho ho). I was also rather proud of myself for resisting the urge to call home on my mobile in “hello, I’m on the train” mode, to announce casually “Hello, I’m in the Writers’ Room at the Cheltenham Literature Festival”.

To bring myself back to earth, I stopped for lunch on the way home at the Stroud branch of McDonald’s. Not my usual choice of dining venue, but at least it stopped me getting ideas above my (radio) station.

Posted in Personal life, Reading, Travel, Writing

Why I’m Going Underground (And So Is My Book)

Map of the London Underground akak the Tube
Current London Underground (Tube) from Transport for London’s official website

Last weekend I came across a terrific new scheme to entertain bored commuters and tourists as they travel beneath the streets of London on the city’s famous Underground system, commonly known as the Tube.

It’s called Books on the Underground and does what you might expect from its name: it distributes books on the London Underground system for people to pick up and read for free. They may either dip into a book on their journey and leave it where they found it, or take the book home to read in full. The only proviso is that they release the book back onto the Tube afterwards. A branded sticker on the cover makes it clear that each book belongs to the scheme and acts as a reminder to return it.

Who Sends Books Underground?

Inceptio by Alison Morton at Stockwell tube station
Alison Morton’s alternate history novel transports readers from Stockwell to Roma Nova (Photo by Books on the Underground)

Anyone can donate a book, including its author. Many authors I know, through my book promotions consultancy Off The Shelf and the Alliance of Independent Authors (ALLi), whose blog of self-publishing advice I edit, are climbing aboard the scheme. It’s a fun way for an author to gain visibility – literally – for their work.

I’m sending a copy of my own book underground this weekend. As Sell Your Books! has a narrow target market (it’s a self-help book of promotion advice for authors), I wasn’t sure the scheme would want it, but their lovely administrator Hollie assures me that they would. After all, authors travel by Underground too.

My Top 10 Books for Reading on the Tube

I began to wonder what other titles might be appropriate for Underground travellers. Here are the 10 titles I’d most like to find there:

  • Alice’s Adventures Underground (the original title for Alice in Wonderland, seen on old copies) by Lewis Carroll
  • Down and Out in Paris and London by George Orwell
  • Travels with my Aunt by Graham Greene
  • Journey to the Centre of the Earth by Jules Verne
  • Gulliver’s Travels by Jonathan Swift
  • The Odyssey by Homer
  • The Incredible Journey by Sheila Burnford
  • Lost Horizon by James Hilton
  • Heart of Darkness by Joseph Conrad
  • and finally, ending on a lighter note: Are We Nearly There Yet? by Ben Hatch

Action Stations

Lucienne Boyce's historival novel To The Fair Land on the Underground
Travelling To The Fair Land by Tube (Photo from Books on the Underground’s website)

As a former London commuter, I’m well acquainted with the Underground network. I can easily picture the books travelling through the different stations on familiar lines. So it struck me as especially magical if a passenger picked up a book at a particularly relevant Tube stop. I’m longing for someone boarding at Covent Garden to pick up my friend Lucienne Boyce’s fab historical novel, To The Fair Landwhich opens  with a vivid scene in the Covent Garden of 1789. What a great way to escape from 2013 London for the rest of their journey.

Here are another top 10 titles that I’d like to find at a particular station:

  • A Zoo in my Luggage by Gerald Durrell (Regent’s Park)
  • Mrs Dalloway by Virginia Woolf (Westminster)
  • 1984 by George Orwell (Westminster again)
  • The Adventures of Sherlock Holmes by Conan Doyle (Baker Street)
  • Peter Pan by J M Barrie (either of the Kensington stops)
  • Babar the King by Jean de Brunhoff (Elephant and Castle)
  • The Adventures of Paddington Bear by Michael Bond (no prizes for guessing that one’s station)
  • Heidi by Johanna Spyri (Swiss Cottage)
  • The Wombles by Elisabeth Beresford (Wimbledon)
  • The House at Pooh Corner by A A Milne (just about anywhere on the grubby old Northern Line)

I’m sure you can think of more books you’d love to find Underground. Please feel free to add them in a comment below – I’d love to hear your ideas. And if you’re travelling on the Underground and come across my book, please send me a photo!

London Underground map from 1908
We’re getting there – London Underground map from 1908 (Photo credit: Wikipedia)

More Underground information:

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