New post in response to ill-informed and offensive PR piece by Jamie Oliver, influential chef and campaigner for healthy food
NO, JAMIE OLIVER, NO!
An Open Letter to Jamie Oliver, Top Chef, Food Writer and Campaigner for Healthy Eating
On my Facebook timeline this morning, a friend whose child, like mine, has Type 1 diabetes, alerted me to this provocative photo of you on your own Facebook page, as part of your campaign to encourage children to drink water instead of colas and other sugary drinks:
Now, I have a lot of respect for you, because instead of coasting on your high income and national treasure status, you have stuck your neck out with a substantial and controversial campaign to encourage families and schoolchildren in particular to embrace a healthier diet. When I say controversial, most of what have said in your campaigns is a no-brainer to anyone who is not a hardened McDonald’s addict: avoid processed food, eat a balanced diet, turn your back on fast food. (Some misguided parents continue to shove BigMacs through school railings to kids averse to trying your lovingly prepared, home-cooked school lunches, for fear of the unknown.)
But Jamie, you – or at least your publicists – really should know better than to make the schoolboy error indicated by your photo. You may be self-made, but you surely have some qualified dieticians as part of your team. And as any dietician will tell you: drinking Coke instead of water does not cause Type One diabetes.
Let me expand upon that statement.
Contracting Type 1 Diabetes has nothing to do with diet. It is an incurable immune disorder that affects people at random through no fault of their own. The part of the body responsible for producing insulin – the hormone that enables your body to process sugar (and all carbohydrates) – stops working. Extensive research is trying to identify what triggers this malfunction, but it is definitely not consumption of sugary drinks such as the brand your photo clearly alludes to.
I should know: my daughter had never touched a drop of Coca Cola before she was diagnosed with Type 1 diabetes at the age of 3. My husband, diagnosed in his late 40s, can’t bear the stuff.
What I think you really meant and needed to say is this:
“Drinking sugary drinks, if done without being part of a controlled, balanced and healthy diet, increases the chances of becoming obese. Obesity carries increased risk of disorders which include TYPE 2 diabetes which is a completely different condition to TYPE 1 diabetes. Therefore it is wise to discourage drinking sugary drinks if you wish to avoid increased risk of obesity and its complications, of which there are many more, besides Type 2 diabetes. Sugary drinks are not great for your teeth either, due to the acid content, and fruit juices, though perceived as the healthy option, are also packed with sugar, causing unhelpful blood sugar spikes and a roller-coaster of energy levels.”
What you should also say is:
“I apologise to those with Type 1 diabetes for my error, which is likely to have added to the burden you carry daily of having to live with a serious condition requiring multiple daily blood tests and insulin injections to keep you alive.”
You might also like to say (because you are very influential for the excellent work you have done in schools to date):
“Please, guys, do not confuse Type 1 with Type 2 , and do not accuse anyone of bringing this horrible illness on themselves by eating too much sugar. Please do not bully them or abuse them when they test their blood or take their insulin – they need to do this many times every day simply to stay alive. Please be supportive to them and watchful – and if they suffer a hypo (which means they do not have enough sugar in their blood – a condition that can potentially kill them), make them drink a sugary drink such as full-sugar Coca-Cola which is the fastest way to restore their blood sugar imbalance to a safe level. If they cannot drink it because they have fallen unconscious, immediately call the emergency services who will save their lives another way. Yes, sometimes sugary drinks will save lives, not threaten them. Don’t make the mistake that I did, and you may well one day be a lifesaver yourself.”
With the facts set straight in this way, Jamie, your campaign to encourage children to drink water – the first choice now of many children, thanks to campaigners such as yourself – will have much more credibility and will garner much more support, including from those with diabetes of all kinds.
Thank you for listening, and please continue the fine job you are doing to raise standards in cooking and eating, for the benefit of present and future generations everywhere.
With best wishes
English mother and wife, lover of home-made healthy food, and carer for two precious people whose lives have been turned upside down by a diagnosis of Type 1 diabetes through no fault of their own
Author of Coming to Terms With Type 1 Diabetes, “a lovely uplifting little book, full of insight, wit, and practical know-how” (Dr Carol Cooper, President of the Guild of Health Writers)